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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Google's announcements today demonstrate a committed focus to continue to promote growth in mobile advertising in AdWords. Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s...

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    MD: I am depending more on entry page performance, AdWords, Bing/Yahoo keyword performance data. MD: Create an easier AdWords experience as the AdWords enhanced campaigns are far too time consuming for most small-/medium-size businesses.