Upgrade to enhanced campaigns more easily with the new AdWords upgrade center – Inside AdWordsLets you do bulk upgrades or merge campaigns in a few clicks. Google Screensharing – AdWords CommunityAdWords associates can now invite you to share your...
Google Loses Round In Lawsuit About AdWords Pricing – MediaPostGoogle didn't give Arkansas lawyer and AdWords advertiser Rick Woods of Arkansas "smart pricing" discount in six instances and didn't geotarget his ads as promised.
This new capability goes significantly beyond the useful information about how your ad is performing and who's engaging with it that is currently provided by the Google AdWords for video dashboard. The cloud-based dashboard has been beta-tested by...
Google pulls all Moneysupermarket ads in crackdown on payday loan vendors that flout AdWords policies – The DrumUK company's paid search ads were suspended for ignoring AdWords' policies on transparency about fees and penalties.
After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
These platforms integrate directly with larger bid management platforms like Kenshoo/Marin or can be exported to excel and combined with other reporting bulk sheets like AdWords or Bing. How can you really trust a user to tell you if they found...
Gunnard Johnson, Google's Advertising Research Director, posted a related story on the AdWords Agency Blog to explain what's powering YouTube's growth. YouTube's milestone is important to more than 1 million content creators from over 30 countries...
Another issue, pointed out by Schwartz and many of our jurors, is that while eBay has great consumer recognition and a lot of AdWords volume, eBay has been guilty historically of producing low-quality, non-specific creative.
When they launched AdWords in 2002, they applied the same principles to advertising that they did to their “real” content. When using AdWords or any advertising medium, you always create ads with the prospect in mind.
This is simple to execute on within the AdWords interface, just create Product Targets for each individual SKU that you'd like to merchandise separately from the others. One truth in the paid search world, and similarly in PLA, is that the more...
We now use AdWords and increasingly Facebook ads to push content in front of targeted audiences that we identified right at the very beginning of the planning process. What kind of content will be discovered and can you help this process by using...
Google AdWords is simply a superior platform," says Alex Fender, a Google-certified marketing consultant and president of Internet marketing company Funnel Science. We work with a number of top publishers to help them monetize their content through...
Google AdWords for video can help experienced marketing and advertising professionals to go global or go local. Combined with AdWords for video’s ability to run the option play, these new features should help even more experienced marketing and...
In addition, similar targeting improvements in the AdWords interface that allow advertisers to define lists based on URLs instead of creating new codes, are really advanced level features that move the dial on any PPC account.
Here’s a great example for their AdWords for video advertising option. While content marketing continues to be exceedingly important, it’s not all about articles or resources, as you may have discovered.
The integration of the YouTube ad platform this year with AdWords was clunky and it currently seems to be hidden behind AdWords so most people don't even know about it. Think about the kind of content your audience would be interested in (e.g.tips...
For many this signified a tipping point and choice between scraping or having access to the Google adwords API. In its pursuit to include multiple ad formats (location targeting, dynamic search and display ads) into AdWords, AdWords for Video was...
April 23, 2012: Google AdWords for video is out of beta and aims to bring the analytical power of paid search advertising to video content and use the same type of bidding model to make video advertising available, affordable and measurable for...
Most Plussed: #Winner Top 10 High Impact Google AdWords Innovations to Watch Now by Lisa Raeshler To make the shortlist an article has to be among the Top 25 most read in a content category. It's always interesting to see what is the most popular...
You may know the Oversharer from such tweets as ‘Just updated over 100 versions of ad text… thank god for Adwords Editor’ or such Facebook status updates as ‘OMG client just approved an extra $10K of budget for next month!
