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  1. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    However, getting others throughout the organization to become more comfortable in accessing or leveraging insights gained from Google Analytics may be more difficult. Every marketing organization will have three key areas of impact, Muret said:

  2. As Goes Paid Search, So Goes the Election?

    The 23 keyword terms sponsored by barackobama.com that gained the most impressions pre-election included both Barack and Michelle’s names (and Bill Clinton’s) as well as several topical issues of importance to Obama’s supporters (Obamacare...