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  1. Amazon, Best Buy, Bank of America Top Mobile Search Advertisers in January

    The AdGoroo report comes on the heels of a new offering that adds mobile search data to its SEM Insight tool, which "enables advertisers to gain a competitive advantage in paid search via near real time insight into their competitors’ campaigns...

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    MD: Create an easier AdWords experience as the AdWords enhanced campaigns are far too time consuming for most small-/medium-size businesses. MD: I am depending more on entry page performance, AdWords, Bing/Yahoo keyword performance data.

  3. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Jonah Stein: The Good: AdWords Dimension Paid working earned media and paid media together – is the strategy that is working most effectively. Jonah Stein: Dig deep and audit your SEO and PPC campaigns to find under-performing pages and fix them now.

  4. Google: 88% of Mobile Search Ad Clicks are Incremental to Organic Clicks

    Google's conclusion isn't surprising and perhaps reassuring to those advertisers still on the fence about the impending enhanced campaigns upgrade deadline: AdWords enhanced campaigns makes it easy for advertisers to capture this incremental traffic.