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  1. Secret Sauce LoMo Tips for More PPC Sales

    Google Shopping is managed in AdWords, cozied right up there with your PPC campaigns. Paid search marketers can gain a ton of insight from GMB to inform PPC targeting strategy on AdWords, particularly for mobile campaigns.

  2. How Can Good PPC Managers Become Great PPC Managers?

    This is especially true in the PPC universe with all the changes that advertising platforms like AdWords go through monthly. AdWords is just one aspect of your PPC. There are a million ways to improve PPC accounts, but one simple way is to drill...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your competition is doing. One of the questions we often ask ourselves is: what does my competitors AdWords account structure...

  4. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The quality score of your AdWords campaigns. Search marketing software and service company WordStream recently announced updates to its free PPC auditing tool, the AdWords Performance Grader, which rates the current state of your AdWords account.

  5. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    MD: Create an easier AdWords experience as the AdWords enhanced campaigns are far too time consuming for most small-/medium-size businesses. MD: I am depending more on entry page performance, AdWords, Bing/Yahoo keyword performance data.