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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Google's announcements today demonstrate a committed focus to continue to promote growth in mobile advertising in AdWords. Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s...

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    MD: Create an easier AdWords experience as the AdWords enhanced campaigns are far too time consuming for most small-/medium-size businesses. MD: I am depending more on entry page performance, AdWords, Bing/Yahoo keyword performance data.

  3. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Jonah Stein: Dig deep and audit your SEO and PPC campaigns to find under-performing pages and fix them now. It's imperative to create an annual marketing calendar and strategy so you're ready to roll out new campaigns in a timely manner.