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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    For example, a promotion to update thousands of ads can be done with a few clicks in the interface across a number of campaigns. Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your competition is doing. If possible, try to monitor your competitor's landing pages for changes including price, offers...

  3. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    Convincing the C-Suite: The Most Effective Analytics to Support your Campaigns Successful digital marketing campaigns are now data-driven. Outcome: In the example above, the disparity between AdWords and organic conversions is pretty breathtaking.

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    We allowed the campaigns to run for a few days to see if performance would improve or level out, but it didn’t. When managing campaigns via the GDN I prefer a diversified approach. Upon launching the campaigns, we were relatively pleased with the...

  5. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: This segment is especially useful when applied to standard or custom reports that show dimensions such as campaigns, keywords, geography, and items purchased. This segment – which is similar to day-parting reports from...

  6. The Ultimate List to Clean Up Your PPC Accounts for the New Year

    Many strategies have come and gone within your PPC campaigns this year. Now is the time of year to review your campaigns to clean up, synchronize, and spot check. Also, I've run into advertisers who, when enhanced campaigns were launched earlier...