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  1. Search Engine Marketing Checklist for Hotel Marketers

    In paid search accounts, including Google AdWords, Baidu Tuiguang, Bing Ads, and any other local specific search engine accounts, ensure all brand keywords and brand variation keywords are covered, and are all pointing to your hotel booking...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no longer about devices, it's about connecting people to the content they care about, whether online, mobile sites, or on...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your competition is doing. One of the questions we often ask ourselves is: what does my competitors AdWords account structure...

  4. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    Convincing the C-Suite: The Most Effective Analytics to Support your Campaigns Successful digital marketing campaigns are now data-driven. Outcome: In the example above, the disparity between AdWords and organic conversions is pretty breathtaking.

  5. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    We allowed the campaigns to run for a few days to see if performance would improve or level out, but it didn’t. When managing campaigns via the GDN I prefer a diversified approach. Upon launching the campaigns, we were relatively pleased with the...