SEO News

Adwords Campaigns Advertising Contextual

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  1. Google: 88% of Mobile Search Ad Clicks are Incremental to Organic Clicks

    Andy Miller, Google's Head of Global Mobile Search Solutions, writes in the announcement: "By upgrading to enhanced campaigns, advertisers can effectively reach consumers using mobile devices based on contextual signals like their location and...

  2. 5 Quick Tips to Help Any Viable Social Marketplace Work For You

    Later that same year I was able to successfully launch a contextual ad campaign on MySpace and leverage a 10-15 percent CTR on ads for pennies on the dollar. This campaign was able to net hundreds of thousands of dollars for my client and their...

  3. Just in time planning for SES Chicago 2008

    On Thursday, Dec.attend the “Contextual Ads & Ad Sense Clinic” from 9:00 to 10:00 a.m.the “Ad Copy Continuity Clinic” from 10:15 to 11:15 a.m.and “Brand & Reputation Management” from 11:30 a.m.to 12:30 p.m.

  4. Google Mobile Advertising on the Content Network

    Go back and read my previous columns on contextual advertising best practices and how to create compelling non-text ads. Create a new keyword-targeted campaign in your AdWords account (it's not yet possible to create mobile placement-targeted...

  5. Google Mobile Advertising: Start Now!

    Why stray from the focus on contextual advertising that's the cornerstone (and title) of this column? Because understanding the dynamics of mobile search advertising is essential to creating great mobile content ad campaigns.