SEO News

Adwords Campaigns Advertising Contextual

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  1. Google: 88% of Mobile Search Ad Clicks are Incremental to Organic Clicks

    Andy Miller, Google's Head of Global Mobile Search Solutions, writes in the announcement: "By upgrading to enhanced campaigns, advertisers can effectively reach consumers using mobile devices based on contextual signals like their location and...

  2. Stop Selling Search, Start Selling Performance Marketing

    The dominance of paid search and contextual advertising, specifically through Google AdWords and its challenger, Microsoft adCenter. The transition of marketing budgets from traditional channels to online is accelerating every year, making a larger...

  3. Just in time planning for SES Chicago 2008

    On Thursday, Dec.attend the “Contextual Ads & Ad Sense Clinic” from 9:00 to 10:00 a.m.the “Ad Copy Continuity Clinic” from 10:15 to 11:15 a.m.and “Brand & Reputation Management” from 11:30 a.m.to 12:30 p.m.

  4. Google Mobile Advertising on the Content Network

    Go back and read my previous columns on contextual advertising best practices and how to create compelling non-text ads. Create a new keyword-targeted campaign in your AdWords account (it's not yet possible to create mobile placement-targeted...

  5. Google Mobile Advertising: Start Now!

    Why stray from the focus on contextual advertising that's the cornerstone (and title) of this column? Because understanding the dynamics of mobile search advertising is essential to creating great mobile content ad campaigns.