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  1. How Can Good PPC Managers Become Great PPC Managers?

    There are a million ways to improve PPC accounts, but one simple way is to drill down to the keyword level of the campaigns. While the average person watching a Google video on shopping campaigns or remarketing may think it's easy as pie, we know...

  2. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The grade you see is similar to that of an SAT score, he said, where you’re given a percentile grade that measures your performance against a set of AdWords accounts in your industry. The AdWords grader keeps this in mind by creating buckets for...

  3. PPC Management Operations: The Ultimate Guide

    For newer accounts or existing accounts that need a revamp, doing this daily is wise. Every business is different and the level of attention needed for certain accounts will vary. But in general, one of the first things you should do is check your...

  4. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    If you are managing multiple accounts and adding new campaigns on a frequent basis, it can sometimes be difficult to keep track of what to optimize. This tool can help identity those areas, and assist you in ensuring your accounts function at their...