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  1. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The grade you see is similar to that of an SAT score, he said, where you’re given a percentile grade that measures your performance against a set of AdWords accounts in your industry. The AdWords grader keeps this in mind by creating buckets for...

  2. PPC Management Operations: The Ultimate Guide

    For newer accounts or existing accounts that need a revamp, doing this daily is wise. Every business is different and the level of attention needed for certain accounts will vary. But in general, one of the first things you should do is check your...

  3. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    If you are managing multiple accounts and adding new campaigns on a frequent basis, it can sometimes be difficult to keep track of what to optimize. This tool can help identity those areas, and assist you in ensuring your accounts function at their...

  4. The Ultimate List to Clean Up Your PPC Accounts for the New Year

    Remnant changes," mean the alterations that were inadvertently left active in your accounts. This checklist helps you make sure EVERYTHING in your paid search accounts are purposeful and correct with no errors or lingering strategies that should...

  5. The Biggest Mobile Trends and Stories of 2013

    So mobile accounts for at least 20 percent of our online time (for now). AdWords Enhanced Campaigns Forced Us to go All-in on Mobile In February, Google confirmed a bold move that had been rumored to be coming for some time – mobile was to become...

  6. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The initial push-back of having to create new properties to track after GA users have invested so much into their existing Google Analytics accounts. The emphasis of metrics over the entire data set of audience, behaviors, and conversions was...