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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    One of the questions we often ask ourselves is: what does my competitors AdWords account structure look like? In this example there are 37 other keywords that are grouped with this ad which can shed some light on their AdWords account structure.

  2. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    I wanted to know more about the success they were seeing, so I caught up with Amit Shah at 1-800-FLOWERS.com, who is the vice president of mobile and social, to learn more about the lessons learned when implementing click to call in their AdWords...

  3. 5 Critical Factors for Optimized Mobile PPC Targeting

    Folks who search this query on their mobile devices are probably looking for some quick information or a fast way to create an account that they can access via their PC later. It's OK to run some initial tests via mobile to get your feet wet; but...

  4. PPC Management Operations: The Ultimate Guide

    When your PPC operations are set up well, account management should run like a finely tuned machine. Many of the following are interchangeable (quarterly or semi-annual), and depending on the account, you could do them on a monthly basis.