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Adwords Campaign Targeting Options

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  1. How to Use Data to Build a Well-Timed Marketing Campaign

    Now Applying the Data to Your Campaigns, Starting with Bing Ads and AdWords What I'm about share with you is an example of how to use data to build a well-timed campaign, specifically for back to school – but the implications extend well beyond...

  2. Google AdWords Geo-Targeting Settings: How to Stop Losing Money

    The problem: Google has given us options in the way of targeting settings in AdWords. In AdWords, run a geographic report (Dimensions > Geographic): Test Campaign B: Go old school and create a campaign that targets all of the U.S.or whatever...

  3. Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features

    Many Google AdWords features come with fabulous treats that help improve account performance or ease campaign management. Export keywords or view in AdWords Editor (or other PPC management platform). The search terms report in AdWords offers...

  4. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    It’s no different than calling Google AdWords a waste of money because a campaign targeting all Google users internationally attracted useless clicks. Failing to use these targeting options or some combination thereof pretty much guarantees a...

  5. 3 Tactics for Demographic Targeting on the Google Display Network

    Below is a snapshot of the Topic Targeting option within the Display Network tab of the AdWords UI. Here is the scoop straight from the AdWords Support information: Interests can be added to each individual campaign within your GDN options screen...

  6. Improve Your Google Display Network Performance – Avoid These 5 Common Mistakes

    That being said, as I continue to get a peek into new AdWords accounts or through conversations with other advertisers or potential clients, I’ve come to realize that a lot of folks are making big mistakes in their GDN campaigns.