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  1. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Here are three examples of how combining Google AdWords and Analytics can help improve the performance of your paid search campaigns. You can use this data to go into a second level of PPC advertising analysis beyond the impressions, clicks...

  2. PPC Management Operations: The Ultimate Guide

    Starting at the campaign level, and working down to the keyword level, isolate the "darlings" of the campaigns and optimize for best performance. These advertising options can fall by the wayside in favor of regular search network campaigns.