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  1. Killer PPC Ads: The Fundamentals

    Since searchers are seeing your ad at the exact moment they express interest (by keyword search), urgency is a powerful concept to utilize with the CTA. Ad extensions there is no easier way to pump up the impact of the PPC ad than utilizing ad...

  2. SES New York 2009 Offers an Expo Only Pass (Free in Advance)

    An "Express Search Usability Clinic," which will be held from 1:00 to 2:00 pm by Shari Thurow, Founder and SEO Director of Omni Marketing Interactive. This includes the Express Site Clinics. And there is also a second batch of Express Site Clinics...

  3. SearchDay: What's on your Mind?

    Google says, "You're about to embark on a chat experience in which you can communicate and express yourself using avatars in . I'm super-excited to report that Google announced that it has officially added numerical data to its AdWords Keyword Tool.