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  1. SearchDay | Get More Attention with Legal PPC Ad Symbols

    Adwords Drop. Has a downturn in Adwords advertising begun? Developing Successful Viral Marketing Ideas SEW EXPERTS: PROMOTION & LINK BUILDING A successful viral marketing campaign can increase exposure for your company and product while increasing...

  2. SearchDay | Battling Click Fraud

    Google AdWords Launches New Traffic Model for Ad Planner Posted by Nathania Johnson Jan 30, 2009 Last year, Google launched Ad Planner as a way to help media buyers plan their advertising campaigns. Part II SEW EXPERTS: PROFITABLE PPC Last week's...

  3. SearchDay | Measuring a Text Ad's Effectiveness

    Measuring a Text Ad's Effectiveness PROFITABLE PPC Testing and improving ad copy is essential to optimizing overall PPC campaign performance. So it has a direct impact on your campaign's ability to increase the number of profitable sales.

  4. SearchDay | Where's The ROI?

    But what do all those numbers mean, and how should we make adjustments to improve PPC campaign performance? MySpace Ads - Thank goodness for AdWords! Reading the Tea Leaves: Interpreting Keyword Reports PROFITABLE PPC Once enough data has...

  5. SearchDay | Interpreting Keyword Reports

    But what do all those numbers mean, and how should we make adjustments to improve PPC campaign performance? AdWords Conversion Optimizer Releases New Eligibility Requirements Posted by Nathania Johnson Oct 13, 2008 AdWords Conversion Optimizer has...

  6. SearchDay | The Geometry of SEM -- What's your Angle?

    Judging PPC Performance: Focus on Conversions PROFITABLE PPC Knowing how and when to make decisions about your PPC campaign's keyword and ad performance can make or break your campaign. Just remember that almost every action you take to improve...

  7. SearchDay | Judging PPC Performance

    Judging PPC Performance: Focus on Conversions PROFITABLE PPC Knowing how and when to make decisions about your PPC campaign's keyword and ad performance can make or break your campaign. Just remember that almost every action you take to improve...

  8. SearchDay | Making the Most of Search Engine Copywriting

    How do you know if your PPC campaign is working? Setting ad group bid prices at the beginning of a campaign is one of the more challenging tasks for many PPC advertisers. Google Launching Quality Score Changes in Days Posted by Frank Watson Sep 15...

  9. SearchDay | Show Me the Money: Bidding for Profitability

    How do you know if your PPC campaign is working? Setting ad group bid prices at the beginning of a campaign is one of the more challenging tasks for many PPC advertisers. Concerns Over Google's Monopolistic Actions Make Their Way to DOJ Posted by...

  10. SearchDay | Killer PPC Ads: The Final Word

    I've always felt a bit uneasy about the word "quality" in AdWords Quality Score, because the main component of QS is (Bid*CTR), and this is Google's financial yield from an ad. I'm Google, And I've Just Found.The Internet Posted by Nathania Johnson...