Having worked at both major search platforms (Bing Ads and Google AdWords), I've found the more I understand about one system, the more I understand about the other. Google AdWords Quality Score Google uses it as a factor to calculate your rank...
Bing Ads Share of Voice (SOV) report is similar to Google AdWords’ Impression Share. The logic applied in this article can be applied to Google AdWords using their Impression Share and Quality Score data – but adjustments will need to be made...
The SEO community is too busy crying bloody murder while PPC agencies are blindly championing the new format as the way of the future for AdWords, since no text ads are required. This means that they could be justifying overspending on other...
Google AdWords Expert Part Three - Keywords and Match Types - Epiphany Solutions Digital Marketing Blog Facebook Advertising 101 Part 2: Campaign Setup - Rimm-Kaufman Group The New Google Analytics Available to Everyone - Google Analytics Blog
Google Adds Location Markers To Adwords, Blue Marks The Spot by Frank Watson Google launched blue location markers in to Adwords ads and tie them to the same colored marker on the adjoining map to make your listing stand out amongst the other...
Google AdWords Placement Targeting Campaign Tips by Melissa Mackey Star Wars Reference Hidden In Google AdWords Thank You Video by Jonathan Allen The Google AdWords team, who are celebrating 10 years of AdWords, sent this hilarious video out to...
Save time with Shared Campaign Extensions - Inside AdWords Google Agrees To Pay $3.5 Million In AdWords Settlement For Accidental Content Bids - Search Engine Land And we charge advertisers only when a viewer has chosen to watch your ad, not when...
Holiday Marketing Central by Google - AdWords Agency Blog Since the Yahoo & MSN Search Alliance has finalized, many PPC advertisers are just now getting familiar with the Microsoft adCenter system and learning the differences between adCenter and...
See potential placements for Google Display Network campaigns - Inside AdWords Google Places Embarks on TeleSales Campaign for Tags - David Mihm Google, which continues to lose search market share to rival Baidu in China, confirmed that they...
He did a decent job of walking the audience through the Google AdWords Keyword Tool. How to Measure Success in an SEO Campaign All you have to do is go to the tool and hit the "About this data" link: represents the number of advertisers bidding on...
This way you have visibility into impression share numbers for that campaign, and can control budget, geo-targeting, and distribution (network versus Google only). When we reviewed the AdWords account performance, we noticed a lot of lost...
Placement Performance Reports: The first place to look for finding websites for your placement targeting campaign is already in your AdWords account! Managed placement targeting on the Google AdWords content network is one of the most accurate and...
begins its new global advertising campaign today and part of that campaign is a new television ad. Sep 23, 2009 I noticed a preview of a beta version of the Keyword Tool, in one of our accounts: Anyone else have access to this in an Adwords account?
Google Analytics 101, Part 2 SEW EXPERTS: SEM 101 Besides tracking visitors to your site from other web sites, Google Analytics can also help you measure social media traffic, phone conversions, and AdWords traffic.
Integrating your PPC campaign into Google Analytics Wouldn't it be nice if you could get some better insight into your PPC campaign right from Google Analytics? Finally, we'll look at how to link your AdWords account to your analytics account for...
Part 2 will explore methods for integrating Google Analytics with your AdWords PPC campaign, and how to track social media. In part two: the method for connecting your Google AdWords PPC campaign to Google Analytics and using Google Analytics to...
Google Removes Beta Label from New AdWords Interface Posted by Nathania Johnson Aug 3, 2009 Recently, Google removed the "beta" label from a bunch of apps, including GMail. The new AdWords interface is the latest to say goodbye to beta.
As with most of Google's tools, it's free if you are using AdWords. Many times the cost, implementation and complexity of the campaign is too high to justify, given the results. Basically you need to account for the time and cost associated with...
As with most of Google's tools, it's free if you are using AdWords. Many times the cost, implementation and complexity of the campaign is too high to justify, given the results. Basically you need to account for the time and cost associated with...
Google Launches Adwords API v2009 Posted by Frank Watsonhttp://www.kangamurramedia.com Jun 30, 2009 Thanks to Thomas Bindl at Refined Labs for pointing out the launch of a new Adwords API - v2009. We've created new web services for managing...
