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Adwords Campaign Demographic Bidding

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  1. The Art of Winning on AdWords - Lessons from Moneyball

    Clone the campaign using Editor, then go into the campaign settings in the online AdWords dashboard and scroll to Demographic Bidding. Campaign cloning is the AdWords equivalent of “Moneyball. When you next log into AdWords, you’ll see the new...

  2. Back to School: Now That’s What I Call a PPC Strategy!

    Don’t Restrict Your Demographic Targeting Make sure you’re taking advantage of all the features and functionality Google AdWords and Microsoft adCenter offer. Adding a back to school sitelink to all of your AdWords campaigns is a great test.

  3. PPC Bid Management 101

    Especially those of you in companies with large catalogs, numerous demographic and geo targets might need a bid management tool. As with most of Google's tools, it's free if you are using AdWords. Many times the cost, implementation and complexity...

  4. A Look at Demographic Bidding for AdWords

    This week I'll defer the topic of content keyword lists to describe a great new tool for AdWords content advertisers: Demographic Bidding. When you set up demographic bidding, Google tells you what percentage of your content campaign's traffic will...