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Adwords Campaign Demographic Bidding

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  1. The Art of Winning on AdWords - Lessons from Moneyball

    Clone the campaign using Editor, then go into the campaign settings in the online AdWords dashboard and scroll to Demographic Bidding. Campaign cloning is the AdWords equivalent of “Moneyball. When you next log into AdWords, you’ll see the new...

  2. Back to School: Now That’s What I Call a PPC Strategy!

    Don’t Restrict Your Demographic Targeting Make sure you’re taking advantage of all the features and functionality Google AdWords and Microsoft adCenter offer. Adding a back to school sitelink to all of your AdWords campaigns is a great test.

  3. A Look at Demographic Bidding for AdWords

    This week I'll defer the topic of content keyword lists to describe a great new tool for AdWords content advertisers: Demographic Bidding. When you set up demographic bidding, Google tells you what percentage of your content campaign's traffic will...

  4. Paid Search Advertising: Google AdWords, Yahoo Search Marketing & Microsoft adCenter

    Upon launch, adCenter distinguished itself from competitors by being the first to offer geographic, demographic and daypart targeting. When setting up an AdWords campaign, you may choose to have your ads appear in the Search Network and/or Google’s...