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  1. 26 Free Must-Have Tools for PPC Success

    A few of us old-timers remember life before AdWords Editor. We've recently started using AdWords Scripts, and it's become obvious they're a must-have. Use this plugin to help develop AdWords Scripts. While it's certainly possible to manage PPC...

  2. Reach and Frequency: SEO Secret to Brand Building on Google?

    Google AdWords used to promote reach and frequency metrics for CPM-based ad buys. Reach (number of people who received your message) X Frequency (number of times those people received/were exposed to your message) = Gross Rating Points (GRPs), or...

  3. Google +1 Increases CTR in Organic SERPs, Ranking Boost Likely [Study]

    I would say that it's a happy coincidence for Google that those SEOs who really want to estimate the impact of +1 on their organic rankings are best off jumping into an AdWords campaign to calculate the influence of +1 on CTR and most easily gauge...