SEO News

Adwords Campaign Advertisers Performance

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  1. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    In a demo of the tool, Kim showed an instance where 54 percent of the advertiser’s spend was on the mobile device, yet the campaign did not have call extensions, mobile-optimized ads or any other mobile feature that is available to advertisers in...

  2. How B2B Advertisers Can Use Q4 to Dominate Q1

    Analyze prior holiday performance: Know when the click/conversion low tide is going to hit your PPC campaign. There is plenty of helpful information to get you started with each of these in AdWords' help section and also in publications like Search...

  3. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    No action is required on behalf of Google AdWords Users currently using conversion tags to take advantage of campaign performance across all properties. AdWords is connecting the dots to capture "leaked" conversions (cross-device) with estimates.

  4. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    Now is the time to review your product feed and the auto-targets within your AdWords account (as well your third-party PLA providers). Review the Holiday Plan with All Team Members: Nothing will slow down a holiday promotion campaign like confusion.

  5. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    AdWords advertisers were migrated to enhanced campaigns on July 22nd, at which time SEW author Lisa Raehsler collected tips to manage these new formats from PPC experts. Four sessions presented by Googlers throughout the day spanned advice and...