SEO News

Adwords Campaign Advertisers Experiments

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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Experiments can include several different campaign components such as bid changes, new keywords, campaign settings, special bids for times and locations, ad formats, and more. Paul Feng, director of product management AdWords Platform, introduced...

  2. Forget Clicks, Call-through Rate Could be New CTR Controlling Ad Position

    Previous experiments with call tracking proved successful for advertisers and yielded some interesting results. AdWords Call Metrics are now available to all advertisers in the US and Canada. Launched towards the end of last year, call tracking has...

  3. Google Shows ACE Up Its Sleeve

    "ACE (AdWords Campaign Experiments) is a free tool that makes it easier to test and precisely measure the impact of changes to your keywords, bids, ad groups and placements," that has just come out of a two month beta, Google stated on their...