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  1. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    These reports are available for any type of campaign - including text, Shopping, AdWords, or Bing, DoubleClick says. Additional features include: support for AdWords Shopping campaigns; inventory-aware campaigns; dynamic creation of Product Listing...

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    All of these segments can have their bids adjusted (with the exception of tablets in AdWords), which allows advertisers to get their message out at the most opportune time and place. In the afternoon, I attended a search session called "Mastering...

  3. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    The new tools, Bulk Uploads and AdWords Editor, are designed to campaign management and bidding optimization to improve campaign performance for Google Shopping advertisers. Bulk Uploads in AdWords are designed to allow Google advertisers to make...