So if you haven't migrated already, or you have migrated but aren't doing anything differently, here are some good reasons to adopt enhanced campaign functionality as soon as possible. Simpler Campaign Set Up
Each morning, millions of people log into their AdWords and Bing Ads accounts to see how their performance was on the previous day. Per Google's AdWords Blog you could see "bids were increased" or "new keywords were added".
Any keyword, ad group or campaign with an applied bid strategy won't be able to be edited in AdWords Editor. This is a big year for changes at Google AdWords. And it is still on applicable at the campaign or ad group level.
Google AdWords is introducing another new feature to encourage advertisers to convert their campaigns to enhanced campaigns. Back in February 2012, Google began showing sitelinks displaying additional detail on some Google AdWords advertisements.
Adobe released their findings today on the impact of Google AdWords Enhanced campaigns on advertising click costs. To arrive at their conclusions they examined 100 U.S.advertisers spending more than $100 million between March and May of this year...
Keywords connect a searcher's search terms to relevant ads created in AdWords. For each keyword we can assign a match type, which basically determines how broad or narrow a user's search query will match to the keyword in our AdWords account.
As their AdWords account Manager, I created separate audiences for both free conversions and paid conversions. For my primary search retargeting campaign, I took my entire relevant keyword list and set it to broad match.
When it comes to increasing brand awareness, AdWords can be a great medium that is often overlooked by marketers who defer to social media and other channels. Next, you'll want to define the main metrics to focus on for your brand awareness campaign.
Advanced paid search management tools such as Kenshoo, Marin, Acquisio, and IgnitionOne have always provided SEM managers with advantages that AdWords just could never match. Announced on Inside AdWords, you now will be able to utilize flexible...
The default view offers a visual representation of where the keywords in your campaign fall in terms of average CPC, CTR, clicks, and average position. Once you have the Graph enabled in your account, select a campaign, and then select the Keywords...
First, you need to run search ads with location extensions and also include search partners in your campaign network settings, since Google Maps is considered a search partner for AdWords campaigns. Google AdWords has launched a series of new...
Leaving aside the argument of which level (campaign, ad group or keyword) this multiplier should be set at, it hints at a major shift in AdWords and how we'll be managing campaigns over the years to come.
Many Google AdWords advertisers are taking the plunge and upgrading to enhanced campaigns. With so many elements changing in the AdWords management flow, advertisers are scrambling to ensure all details are accounted for.
No Marketing Automation Platform Data: If you're running a campaign on Adwords and a random visitor clicks on your ad from the keyword "software solution", you'll serve a page that is all about your "software solution".
If you already have an AdWords account, then go to adwords.google.com/video to create a new video ad campaign. Link AdWords and YouTube Make sure that your AdWords and YouTube accounts are linked together.
For example, you can run a Promoted Tweets on Twitter, Sponsored Stories on Facebook, and an AdWords campaign on Google all with the goal of driving visitors to download a new whitepaper guide on your website.
Mobile bid adjustments for AdWords enhanced campaigns are made at the campaign level. In this tool, AdWords has a default bid setting “Use the Google-suggested default, calculated for each campaign”. A whirlwind of upgrades, information, and new...
My agency ran mobile offers campaign and found that for every one sale via mobile, 11 more converted offline. Now with Google AdWords enhanced campaigns heading down the track like a freight train, it's time to reevaluate how you think about mobile...
Keywords are a colossal part of any Internet marketing campaign, and as a small business it isn't easy to decide what keywords you would benefit from the most. Below is one of the many possible examples, showing a historical AdWords report for UHaul:
While some of those Google Shopping merchant resources are very helpful, there are others which have advice or strategies which could hurt your Google campaign. Here is a visual that highlights a few of the ways you can break out ad groups and...
