Great search marketing managers spend a bulk of their waking lives in AdWords (or other SEM campaign management tools). AdWords Campaign Optimization Often times Google's actions, whether intentional or unintentional, can have a strong positive or...
The Importance of Being Seen: Viewability and Brands – Adwords Agency BlogActive View gains accreditation from Media Rating Council. Upgrade to enhanced campaigns more easily with the new AdWords upgrade center – Inside AdWordsLets you do bulk...
How to Optimize This in AdWords You need to create a campaign that contains ad groups but no ads or keywords. Link your Merchant Center account to AdWords, and you're ready to start showing the nice product specific ads with images and prices...
Parity with AdWords in an Enhanced Campaign World? Because at the time, The Google AdWords API terms of service specifically forbid "co-mingling" of AdWords data with third party services. The day they decided that Bing Ads (formerly known as...
Having difficulty getting a response from AdWords Support about your Google Shopping campaign? Just in general, for the same keywords on AdWords, on Google product listing ads, you can usually bid about half as much and Google's doing a really good...
At the heart of all the excitement surrounding Google AdWords enhanced campaigns rolling out this summer is the mobile strategy. I dug into a few accounts that combined mobile and desktop (pre-enhanced campaign) to see what we might expect for...
So, rather than pick through charts after a campaign, they can find out exactly how many shares, views, and comments they are generating during a given time period at the touch of a button. This new capability goes significantly beyond the useful...
Other” column, four new status columns (Keyword, Account, Campaign, Ad Group), and time zone support for international users. Google pulls all Moneysupermarket ads in crackdown on payday loan vendors that flout AdWords policies – The DrumUK company...
The upgrade, originally slated for mid-June, has been pushed back to late July and assigned an exact date July 22, 2013, according to a note at the bottom of an AdWords blog post discussing a coming update that will allow advertisers to set mobile...
After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
Phone call analytics platforms charge a monthly fee to utilize multiple 800 or local numbers, which are then associated directly to a campaign to measure the impact. Campaign Parameters You can quickly attach source, medium, content, and campaign...
To find the Search Funnels reports in AdWords, go to Tools, then choose Conversions, and then choose Search Funnels. That means that in this case, the value of this campaign likely has been drastically understated.
AdWords doesn’t have to be hard, complex, or time consuming. When I started, it was possible to be an “AdWords expert” in addition to your day job. Now, “AdWords expert” is too broad for any one person.
Average position is one of the easiest metrics in AdWords to understand. That simplicity of concept lures campaign managers and clients into misunderstanding what they're really being told. AdWords doesn't tell you the standard deviation and...
If you want to include a phone number in your AdWords ad, you'll need to use the call extensions feature. Advertisers who would still like to promote phone numbers in their AdWords advertising can use the call extensions feature.
Against a backdrop of mixed reactions to the new program, Kesh Patel, Strategic Partnership lead for Google's local channel sales division, characterized it as continued evolution into the multiscreen world that's a far cry from the one AdWords...
Having worked at both major search platforms (Bing Ads and Google AdWords), I've found the more I understand about one system, the more I understand about the other. Google AdWords Quality Score Google uses it as a factor to calculate your rank...
As soon as you put an hour or two of work into a $100 search marketing campaign, you lose your margin. AdMax Local pre-compiles AdWords and adCenter keyword groups, and then it checks spending and response in the particular category to estimate the...
In a campaign the size of theirs it's inevitable that those will sneak through from time to time. Another issue, pointed out by Schwartz and many of our jurors, is that while eBay has great consumer recognition and a lot of AdWords volume, eBay has...
CPC rates continue to fluctuate so keep an eye on your own break-even point and make sure you make the most out of each campaign. AdWords Analysis (WordStreem Study) published by Jack Loehner. The question that kept bugging me was if there’s a...
