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  1. SearchDay | Killer PPC Ads: The Final Word

    Killer PPC Ads: The Final Word PROFITABLE PPC These simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through-rates. News from the Search Engine Watch Blog AdWords loves Microsites Sep 8, 2008 I've known this for...

  2. SearchDay: Killer PPC Ads: The Fundamentals

    Killer PPC Ads: The Fundamentals PROFITABLE PPC Writing small, punchy ads requires plenty of art and science. Implications of Google's AdWord Changes Posted by Frank Watson Aug 23, 2008 Google quietly announced the changes to AdWords on Thursday...