The flexibility with which campaigns can be optimized on YouTube Analytics and AdWords for Video was also impressive. Laurie Koehler, Consumer Campaigns Activation Manager at Intel, liked TrueView, a group of ad formats in which advertisers only...
Going Viral not Required to Succeed – with YouTube’s Lane Shackleton – Ramblings About SEO BlogThe product manager from YouTube's monetization team chats with Eric Enge about being successful on YouTube, the role of organic search, AdWords for...
But rather than simply replicating AdWords functionality, Bing Ads went one step further and will give advertisers the choice to migrate to enhanced campaigns or to keep the old structure intact. Last year the Bing Ads team, realizing what was...
After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
It’s a problem because the complexity that is AdWords has had a familiar side effect: advertisers are forced to spend huge resources mastering AdWords at the expense of mastering their markets. AdWords doesn’t have to be hard, complex, or time...
Gunnard Johnson, Google's Advertising Research Director, posted a related story on the AdWords Agency Blog to explain what's powering YouTube's growth. YouTube's milestone is important to more than 1 million content creators from over 30 countries...
We’ve recently been experiencing a technical issue affecting a small number of advertisers who are importing engagement-based Google Analytics goals into AdWords, such as page depth and time on site. Advertisers who are importing URL-based goals...
Their AdWords blog post closes stating Google's "zero-tolerance" policy for bad ads and reiterates commitment to do "whatever it takes" to keep the web – and Google users and advertisers – as safe as possible.
AdWords were extremely sporadic for mtv.com throughout the course of the year, and they have most recently not been putting any funding into AdWords at all, specifically since September. At the beginning of the year, traffic and AdWords seemed to...
It will be interesting to see if new features like analytics remarketing lists and having Google Analytics data in AdWords raise the ranking for this tool in the year to come! While our expert admittedly uses bid management tools for all of his...
There are dozens of smaller changes (like new metrics for Impression Share reporting in AdWords and Bing Ads) but it’s difficult to cover them all. Seems like every month some new feature was released within AdWords or Bing Ads – some small, and...
While it may have seemed like a black box for ad pricing Alferness told SEW it is an important game mechanic within AdWords to enable Google to have a permanent data-centric dialog with advertisers on how to improve their campaigns and create a...
The SEO community is too busy crying bloody murder while PPC agencies are blindly championing the new format as the way of the future for AdWords, since no text ads are required. Understandably, many advertisers and e-tailers are quite fearful...
Not only does this feature provide advertisers with much better control over the sometimes erratic behavior of the broad matching algorithms, but if this works anything like AdWords Modified Broad Match (and it should), then we should expect...
Not widely adopted and hard to find in terms of (ironic) communication, the AdWords communications extension beta could become another way to drive email registrations for the B2B organization. Contact AdWords About the Communication Extensions Beta
This odd behavior has been wreaking havoc on performance for most campaigns - mostly because advertisers were just unaware of the situation and expected adCenter negatives to work the same way AdWords negatives did.
Personas will help you choose the right categories or topics with Display in AdWords. PPC advertisers have a lot to gain by completing the persona exercise and leveraging that information when managing and creating new search marketing campaigns.
When Google announced that search queries for logged-in users would not be passed to analytics (but would be passed to AdWords advertisers), it assured the web community that only a small percentage of queries would be affected.
But whatever YouTube calls them, they are served and managed by Google AdWords. To make sure that most of its users, partners, and advertisers embraced this redesign, YouTube provided an early preview, code named Cosmic Panda, on July 7, 2011.
Enhanced CPC – AdWords can automatically adjust your Max CPC up to 30 percent if you’ve enabled this option. It uses historical AdWords conversion tracking data to determine if a click is more likely to convert.
