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  1. Marin Software and BoostCTR Partner for Scalable Ad Copy Optimization

    Crowdsourcing gives clients access to a large network of professionals experienced in ad generation and optimization, allowing for greater volumes and more selection in Facebook and AdWords ads. Marin client W3i participated in the pilot program...

  2. Texas AG Wants Google's Formula for AdWords Rates, Ranking Sites

    The Texas attorney general leading an antitrust investigation of Google wants to know how Google determines the prices for its AdWords paid search advertising program and how sites are ranked in Google's search results.

  3. Everyone Is Rushing To Stop FTC's Do Not Track Registry, Why?

    IAB and Google through DoubleClick's ad platform are interested in behavioral targeting - this advanced tracking allows them to follow visitor behavior as they move across sites and then use an ad targeting program that allows advertisers to bid...

  4. Google Announces New Approach to Working with Ad Agencies

    Google is retiring its long-standing Google Advertising Professionals (GAP) program and replacing it with a new Google AdWords Certification program for those managing AdWords accounts on behalf of advertisers.