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  1. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Keyword-level data and performance are gone, so Global Strategies has been using Google AdWords' paid and organic reports as well to get more insight. Note: In addition, you can check out Groupon’s article on building a custom tracking and...

  2. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Now, within Marin Software, customers are able to import their Google remarketing lists into the platform. Marin Software is staking its claim as the first Google API partner to support the latest retargeting technology from Google AdWords...

  3. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Paul Feng, director of product management AdWords Platform, introduced reporting improvements for advertisers to help visualize and test real-world data. The launch of enterprise-level tools in AdWords will offer more convenience for advertisers...

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    No action is required on behalf of Google AdWords Users currently using conversion tags to take advantage of campaign performance across all properties. Google Analytics is increasingly focused on topics that were typically addressed in Google...