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  1. PPC Bid Management: Are You Managing Bids Efficiently?

    Native InterfaceGoogle AdWords, Bing Ads, Facebook Ads, etc. Google AdWords Bulk Operations > Automated Rules Google AdWords Conversion Optimizer Google AdWords Bulk Operations > Scripts Desktop Tools – AdWords Editor, Bing Ads Editor, Facebook...

  2. Dialing Into Success with Google AdWords Call Tracking

    Google entered the foray a while back by introducing Call Extensions directly into the AdWords interface. Calls tracked through mobile click-to-call activity as well as manually dialed calls through the forwarding numbers are all tracked in your...

  3. Why You Should Use the New Google Remarketing Code

    After your universal tag has been placed, simply set up the correct page combination strategy in the AdWords interface and you’re all set. Since Google made remarketing available to advertisers in 2010, it has been one of the most powerful tools...

  4. Relevant, Actionable & Timely PPC Feedback: Better Decisions, Better Results

    Software services like WordStream provide a dashboard and interface that are easier to interpret, navigate, and act on than those of Google, Yahoo, and Microsoft. For an example of a very efficient AdWords calendar, subscribe to VitruvianWay.com’s...

  5. Google Display Network Exclusion Tactics: Don’t Drink from the Fire Hose

    Within the AdWords interface, the exclusion tools are found at the bottom of the Display screen, as seen here: Here are the categories as they appear within the AdWords web interface: Within Google AdWords there are number tactics to exclude...

  6. Google AdWords for Video Launches with Improved Targeting on YouTube

    What used to be hosted separately as the YouTube Video Targeting Tool has now been decommissioned and re-emerges in the AdWords for Video interface. Downstream Video Analytics - the AdWords for Video reporting interface also has a cool new feature...