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  1. Dialing Into Success with Google AdWords Call Tracking

    Google entered the foray a while back by introducing Call Extensions directly into the AdWords interface. Calls tracked through mobile click-to-call activity as well as manually dialed calls through the forwarding numbers are all tracked in your...

  2. Why You Should Use the New Google Remarketing Code

    After your universal tag has been placed, simply set up the correct page combination strategy in the AdWords interface and you’re all set. Since Google made remarketing available to advertisers in 2010, it has been one of the most powerful tools...

  3. Relevant, Actionable & Timely PPC Feedback: Better Decisions, Better Results

    Software services like WordStream provide a dashboard and interface that are easier to interpret, navigate, and act on than those of Google, Yahoo, and Microsoft. For an example of a very efficient AdWords calendar, subscribe to VitruvianWay.com’s...