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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below shows the keyword "Web Hosting Company" top SEO Competitor; Root URL, Google Rank, # of Back Links, Indexed...

  2. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    However, Google isn't a casino, and AdWords advertisers aren't gamblers. CPC is calculated using the formula of [Ad Rank of the ad below yours / Quality Score + $0.01]. In the preceding figure, you can see that ad positioning is determined by Ad Rank.