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  1. How to Transform Text Ads Into Product Listing Ads Using Google Spreadsheets

    Since Google launched Product Listing Ads we've seen many success stories, and most ecommerce advertisers have learned how this ad format can help get them additional qualified traffic. Product Listing Ads (PLAs) can be daunting for small...

  2. Top 10 High Impact Google AdWords Innovations to Watch Now

    In limited release, Media Ads contain a video component served in the AdWords ad in search results. Ads can be automatically created with AdWords provided graphics and formatting, then updated with the rating ad reviews.

  3. Killer PPC Ads: The Fundamentals

    Ad extensions there is no easier way to pump up the impact of the PPC ad than utilizing ad extensions available in AdWords. There are likely thousands of advertisers in your industry looking to fill that ad space with clever copy and irresistible...