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  1. Killer PPC Ads: The Fundamentals

    Since searchers are seeing your ad at the exact moment they express interest (by keyword search), urgency is a powerful concept to utilize with the CTA. Ad extensions there is no easier way to pump up the impact of the PPC ad than utilizing ad...

  2. Search Marketing 2004: What's Right, What's Wrong

    Given the history of self-promoting webmasters slyly infiltrating any "trust" scheme (the Open Directory, for example) for personal gain, one imagines that companies like Google will continue to be reluctant to hand over too many express features...