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  1. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Additional features include: support for AdWords Shopping campaigns; inventory-aware campaigns; dynamic creation of Product Listing Ads ad groups and product targets; display remarketing from search ads; real-time bid optimization; and offline...

  2. How FREE Website Call Conversion Tracking From Google Will Benefit You

    In the example below, when you come directly to GutterSupply.com you see 888-909-RAIN, but when you come from Google AdWords (? You still need to use a third-party vendor if you want to track other campaigns outside of Google AdWords such as Bing...

  3. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    All of these segments can have their bids adjusted (with the exception of tablets in AdWords), which allows advertisers to get their message out at the most opportune time and place. To create these, you’ll need to have your AdWords account...

  4. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and cosmetics, shoes, and watches, according to a new AdGooroo report.