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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    In this example there are 37 other keywords that are grouped with this ad which can shed some light on their AdWords account structure. One of the questions we often ask ourselves is: what does my competitors AdWords account structure look like?

  2. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    However, Google isn't a casino, and AdWords advertisers aren't gamblers. Quality Score also has a significant impact on Cost Per Acquisition (or Cost Per Conversion), another crucial metric for most AdWords advertisers, especially those primarily...

  3. Google Improves GDN Targeting With Bizo Audience Segments

    Advertisers can select Bizo audience segments within Google AdWords for their display campaigns. Ad verifications tool shave helped decrease wasted impressions, but advertisers still waste impressions on users who are not interested in their products.

  4. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Advertisers can use this information, for example, to build personas or optimize targeting in AdWords. Integrating Google AdWords and Google Analytics makes for a data rich experience. Here are three examples of how combining Google AdWords and...

  5. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause advertisers to generate erroneous spend, resulting in poor performance. Here's a screenshot of this in-app game category in the AdWords...