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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Paul Feng, director of product management AdWords Platform, introduced reporting improvements for advertisers to help visualize and test real-world data. The launch of enterprise-level tools in AdWords will offer more convenience for advertisers...

  2. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Advertisers can use this information, for example, to build personas or optimize targeting in AdWords. Multi-Channel Funnels Reporting With Top Conversion Paths This report will show how different marketing channels contribute to the conversion path.

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Conversion rates barely had a heartbeat. In general, I have found that tablets have weaker conversion rates than PCs. Conversion rates on PCs weren’t as strong as they should have been but tablets were a major issue.