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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    In this example there are 37 other keywords that are grouped with this ad which can shed some light on their AdWords account structure. You can analyze how many PPC advertisers, which keywords they are using, which ads have been shown, how many SEO...

  2. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    AdWords advertisers should assume that the quality score of their ads can always be improved. However, Google isn't a casino, and AdWords advertisers aren't gamblers. Quality Score also has a significant impact on Cost Per Acquisition (or Cost Per...

  3. Google Improves GDN Targeting With Bizo Audience Segments

    Advertisers can select Bizo audience segments within Google AdWords for their display campaigns. Ad verifications tool shave helped decrease wasted impressions, but advertisers still waste impressions on users who are not interested in their products.

  4. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Advertisers can use this information, for example, to build personas or optimize targeting in AdWords. In the left navigation under Acquisition > AdWords > Matched Search Queries, you will find a list of actual search queries that triggered...

  5. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    The inability to segment devices means that advertisers are forced to run ads via tablets, even if the performance is terrible. Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause...