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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    You can analyze how many PPC advertisers, which keywords they are using, which ads have been shown, how many SEO competitors, and any social mentions for this keyword. One of the questions we often ask ourselves is: what does my competitors AdWords...

  2. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    AdWords advertisers should assume that the quality score of their ads can always be improved. However, Google isn't a casino, and AdWords advertisers aren't gamblers. Quality Score also has a significant impact on Cost Per Acquisition (or Cost Per...