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  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    They stated, whether you are a beginner or an advanced PPC professional, it’s time to think about the evolution of your accounts. Reviewing all that was covered during this session, you should have a firm foundation to expand and refine existing...

  2. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The grade you see is similar to that of an SAT score, he said, where you’re given a percentile grade that measures your performance against a set of AdWords accounts in your industry. The AdWords grader keeps this in mind by creating buckets for...

  3. Bing Begins Rollout of Secure Search, Say Goodbye to More Keyword Data

    Using secure search doesn't seem to be an option when you're logged into your Microsoft accounts at this time. Although Bing generally accounts for a small percentage of overall U.S.search traffic (18.1 percent, according to comScore, it was still...

  4. The Ultimate List to Clean Up Your PPC Accounts for the New Year

    Remnant changes," mean the alterations that were inadvertently left active in your accounts. This checklist helps you make sure EVERYTHING in your paid search accounts are purposeful and correct with no errors or lingering strategies that should...