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  1. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The grade you see is similar to that of an SAT score, he said, where you’re given a percentile grade that measures your performance against a set of AdWords accounts in your industry. The AdWords grader keeps this in mind by creating buckets for...

  2. Bing Begins Rollout of Secure Search, Say Goodbye to More Keyword Data

    Using secure search doesn't seem to be an option when you're logged into your Microsoft accounts at this time. Although Bing generally accounts for a small percentage of overall U.S.search traffic (18.1 percent, according to comScore, it was still...

  3. The Ultimate List to Clean Up Your PPC Accounts for the New Year

    Remnant changes," mean the alterations that were inadvertently left active in your accounts. This checklist helps you make sure EVERYTHING in your paid search accounts are purposeful and correct with no errors or lingering strategies that should...

  4. The Biggest Mobile Trends and Stories of 2013

    So mobile accounts for at least 20 percent of our online time (for now). AdWords Enhanced Campaigns Forced Us to go All-in on Mobile In February, Google confirmed a bold move that had been rumored to be coming for some time – mobile was to become...

  5. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The initial push-back of having to create new properties to track after GA users have invested so much into their existing Google Analytics accounts. AdWords is connecting the dots to capture "leaked" conversions (cross-device) with estimates.

  6. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    That's according to a new analysis of 500 small and medium business Google AdWords accounts. The study found that over 25 percent of accounts send all of their PPC traffic to the same landing page, while 20 percent sent ad traffic directly to their...

  7. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    Ever since Google made the change to use secure searches for those logged into their Google accounts, it was only a matter of time before the switch to where all searches were secure. What is Secure Search Google AdWords advertisers still have...

  8. Google: 70% of Mobile Searchers Call a Business Directly From Search Results [Study]

    Financial Services: 61 percent of mobile searchers are likely to use click to call to make changes to their bank accounts. On average, Google said that AdWords advertisers who implement click to call see an 8 percent increase in click-through rate.

  9. New Cross-Account Conversion Tracking In AdWords Helps You Better Understand Path to Conversion

    These days, businesses often own and operate multiple sites and multiple AdWords accounts. Google recently released two updates that will help advertisers better understand how the keywords and ads across all their accounts work together to lead to...