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  1. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    These reports are available for any type of campaign - including text, Shopping, AdWords, or Bing, DoubleClick says. Additional features include: support for AdWords Shopping campaigns; inventory-aware campaigns; dynamic creation of Product Listing...

  2. How FREE Website Call Conversion Tracking From Google Will Benefit You

    In the example below, when you come directly to GutterSupply.com you see 888-909-RAIN, but when you come from Google AdWords (? In the example below, using AdWords Call Extensions, you can see which PPC ads generated calls, the cost per call, and...

  3. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    AdWords' paid and organic report. Moving onto the subject of keyword research, Shults said AdWords Keyword Planner is the primary source of keyword research at Global Strategies. Keyword-level data and performance are gone, so Global Strategies has...

  4. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    All of these segments can have their bids adjusted (with the exception of tablets in AdWords), which allows advertisers to get their message out at the most opportune time and place. In the afternoon, I attended a search session called "Mastering...