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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your competition is doing. If possible, try to monitor your competitor's landing pages for changes including price, offers...

  2. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    WordStream recommends using all of the AdWords features available to you and use smarter keyword research to help you find better targeted, more cost-effective terms. Having a call extension on your campaigns can increase CTR by 10 percent, yet...

  3. How to Use Data to Build a Well-Timed Marketing Campaign

    Now Applying the Data to Your Campaigns, Starting with Bing Ads and AdWords But if you increase the profitability of your campaigns by 5 percent, 10 percent, or more by making more intelligent decisions – would this data be valuable to you?

  4. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Keyword search is the primary source of relevancy with RLSA campaigns with targeted audiences helping to further refine who is reached with keyword targeting. RLSA is available only once campaigns are updated to enhanced campaigns.

  5. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    When you add terms as negative keywords called "keyword exclusions" for Display Network targeted campaigns, ads won't show on sites that contain those keywords. Keywords connect a searcher's search terms to relevant ads created in AdWords.

  6. Unlock Powerful Insights With This Complex AdWords Retargeting Process

    However, after everything was fixed by the AdWords technical folks, these search retargeting campaigns began to act as 'black holes' for the affected searches, preventing branded ads from showing to paid members and dropping the percent of branded...