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  1. Integrated PPC: A Mind Meld Across Online Marketing Tactics

    PPC cooklight.com” to layer on top of my print ads in the magazine. Another way to integrate PPC with email is to tag the email landing page with a retargeting pixel from your AdWords account. PPC just ask the millions of advertisers who just...

  2. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    From there, they can print out the offer or save it by sending it to the “My Offers” section for later in-store use. Google keeps track of how many users save and print your online offer, so that users can better measure their ROI.

  3. Win Earned, Owned and Even ‘Paid’ Links With Content

    It’s the basis of inbound marketing and the currency traded among the globe’s largest media agencies to cover everything from TV and radio to print and digital ad spend. I’ve had plenty of time to think about how that works best, both in a print...