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  1. Google Dropping Radio Ads, Selling Radio Automation Business

    Spring has come a little early for Google, as their spring cleaning continues with the dropping of radio ads from AdWords and AdSense announced today, the company announced today. After the radio ads are run, you will be able to view online reports...

  2. Search Spend Seems Healthy Despite Slowing Economy

    Search is getting more budget from offline media that are usually used to narrow-cast, instead of TV and radio, which are broadcast media," Lee said. As search becomes more recognized as something that brand advertisers can use, I'd expect to see...

  3. Inside AdWords and Contextual Advertising: The Tipping Point

    For example, Google supplies audio advertisers with a free bank of toll-free phone numbers, so response rates of individual ads or radio stations can be easily tracked. Advertisers can place ads in print (newspapers), audio (radio) and video (TV).