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  1. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    Google keeps track of how many users save and print your online offer, so that users can better measure their ROI. From there, they can print out the offer or save it by sending it to the “My Offers” section for later in-store use.

  2. Crossing the Digital Divide: The Leap From Search to Display - SES San Francisco

    He says you can't treat display like TV, radio, or print. Great targeting options (similar to Google Adwords) Hyundai achieved a 227 percent overall conversion increase (compared to traditional search campaigns) when they added rich ads to search.