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  1. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    AdWords Editor doesn't allow advertisers to automate campaign or product group creating, so retailers looking to create Shopping Campaigns need to allot time to manually structure product ad campaigns and groups in AdWords.

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    For example, if you launch new image ads, you should create individual campaigns or at least ad groups for these ads. This can be very powerful, but the targeting options for YouTube campaigns are different from standard AdWords campaigns.