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  1. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The AdWords grader keeps this in mind by creating buckets for advertising accounts based on spend to compare one another against. The grade you see is similar to that of an SAT score, he said, where you’re given a percentile grade that measures...

  2. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    That's according to a new analysis of 500 small and medium business Google AdWords accounts. The study found that over 25 percent of accounts send all of their PPC traffic to the same landing page, while 20 percent sent ad traffic directly to their...

  3. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    What is Secure Search Google AdWords advertisers still have full access to the keywords on every ad click made on their ads. Ever since Google made the change to use secure searches for those logged into their Google accounts, it was only a matter...

  4. Google: 70% of Mobile Searchers Call a Business Directly From Search Results [Study]

    Financial Services: 61 percent of mobile searchers are likely to use click to call to make changes to their bank accounts. On average, Google said that AdWords advertisers who implement click to call see an 8 percent increase in click-through rate.

  5. New Cross-Account Conversion Tracking In AdWords Helps You Better Understand Path to Conversion

    Google recently released two updates that will help advertisers better understand how the keywords and ads across all their accounts work together to lead to conversions. These days, businesses often own and operate multiple sites and multiple...

  6. Welcome to AdWords Enhanced Campaigns: Top Tips From the Experts

    Some accounts, of course, require a lot of extra elbow grease (possibly, many more campaigns and ad groups) in order to "speak to" local buyers. For years Bing Ads has had incremental bidding – with enhanced campaigns more advertisers will embrace...