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  1. Why Google Will Reject, Block, or Flag Your Data Feed

    If you sell on AdWords, Product Listing Ads, or remarket through Google, you need to send a data feed through the Google merchant login. You can see overall data feed information in AdWords, but your Google Merchant Login has a more in-depth...

  2. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    Instead of keywords, PLAs use product targets to determine when products in the Merchant Center account appear in the sponsored results. For each keyword we can assign a match type, which basically determines how broad or narrow a user's search...

  3. Product Listing Ads: How to Maximize Your Returns

    Link your Merchant Center account to AdWords, and you're ready to start showing the nice product specific ads with images and prices included. Your campaign needs to have product extensions enabled to tell it which Merchant Center account to use...

  4. Top 10 High Impact Google AdWords Innovations to Watch Now

    These campaigns don’t require keywords or text, but are directly linked to a Google Merchant Center account. With a keyword search, Google will automatically select the most relevant product from the merchant center account.

  5. Google AdWords Support Driving You Bonkers? 3 Common Google Shopping Issues Debunked

    So if your AdWords account isn’t linked to your Google Merchant Login, make sure you take a second to do that. As notoriously awful as Google Merchant login support is, Google AdWords support is exponentially easier to contact, and much more...

  6. Google Pushes Freshness With AdWords Seller Ratings Extension Change

    You don't need to have a Google Merchant Center account for your ads to be eligible for seller ratings. Showing up in these ads is at Google’s discretion as long as you meet this criteria: Google has been showing seller ratings and reviews for a...

  7. Adding Negatives: How to Filter Out Bad Paid Search Clicks & Prospects

    Product Listing Ads, which work by connecting your product feed from your Merchant Center account, also have negative keywords. A more efficient way to add negatives across your account is keyword lists, which are a relatively new feature of AdWords:

  8. Google Product Extensions Make It to Mobile

    These directions assume that you've already set up both an AdWords and a Merchant Center account. We'll start with the Google Merchant Center, as Google requires you to connect your AdWords and Merchant Center for the extensions to become available.