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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    One of the questions we often ask ourselves is: what does my competitors AdWords account structure look like? In this example there are 37 other keywords that are grouped with this ad which can shed some light on their AdWords account structure.

  2. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Advertisers can use this information, for example, to build personas or optimize targeting in AdWords. In the left navigation under Acquisition > AdWords > Matched Search Queries, you will find a list of actual search queries that triggered...

  3. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    In a demo of the tool, Kim showed an instance where 54 percent of the advertiser’s spend was on the mobile device, yet the campaign did not have call extensions, mobile-optimized ads or any other mobile feature that is available to advertisers in...

  4. Bing Begins Rollout of Secure Search, Say Goodbye to More Keyword Data

    With Google, AdWords advertisers still get their keyword referral data, although webmasters via organic traffic don't get those keywords. Bing should follow suit and pass the referral data to advertisers, otherwise it could lead to many advertisers...

  5. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    What is Secure Search Google AdWords advertisers still have full access to the keywords on every ad click made on their ads. There has been plenty of speculation, running wildly from "the NSA told them to" to "they did it to force people to buy...

  6. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    AdWords advertisers were migrated to enhanced campaigns on July 22nd, at which time SEW author Lisa Raehsler collected tips to manage these new formats from PPC experts. Cassandra Jones, account supervisor with Google partner iProspect, advocates...