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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Within AdWords, campaign managers can target specific devices via the GDN. Exclude In-App Ads From Campaigns The data that I’ve provided here support the fact that tablets are not the same as PCs as Google is now proposing with enhanced campaigns.

  2. 5 Critical Factors for Optimized Mobile PPC Targeting

    This option is basically a "suggestion" that certain ads are preferred for mobile devices, but you should utilize every element of distribution control within AdWords. With bid modifiers in AdWords you can decrease bids 100 percent, which removes...

  3. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    AdWords advertisers were migrated to enhanced campaigns on July 22nd, at which time SEW author Lisa Raehsler collected tips to manage these new formats from PPC experts. Four sessions presented by Googlers throughout the day spanned advice and...

  4. Welcome to AdWords Enhanced Campaigns: Top Tips From the Experts

    What are your top tips for Google AdWords enhanced campaigns? Although Google has been emphasizing today was a hard deadline, an Inside AdWords blog post reveals that the process is only beginning today: starting today, we will begin upgrading all...

  5. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Any remarketing list can be added to an ad group in a search campaign, bringing an audience dimension to campaigns because we can see how searchers respond based on how they are segmented into the remarketing lists.