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  1. Last-Minute SEO - Here Come the Holidays!

    Paid methods are items such as Google AdWords (the sections of the search engine that you pay to be in), or ads from advertising networks. For those who might not know what those little "ad" symbols indicate on your search results, these are ads in...

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    To create these, you’ll need to have your AdWords account connected to your Google Merchant Center and have your product feed uploaded. In the afternoon, I attended a search session called "Mastering the PPC Challenge: Enhanced Campaigns, AdWords...

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You can link your YouTube account directly to your AdWords account and run video ads. Google AdWords and Bing Ads launch beta products frequently. You can diversify your campaign by utilizing new ad formats such as image ads via the GDN or App Ads.

  4. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Initially, we started with elements within our direct control, the AdWords account, but as we pushed to find the root cause of the problem, our sleuthing led us to an unconventional conclusion. An often-overlooked skill of a successful paid search...

  5. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    One of the questions we often ask ourselves is: what does my competitors AdWords account structure look like? In this example there are 37 other keywords that are grouped with this ad which can shed some light on their AdWords account structure.

  6. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    Click on the Create Report button and it will save it in your account. Simply follow these steps to add custom reports to your own GA account: Thanks to Google Analytics, we have all the data necessary to formulate a successful campaign and measure...