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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Initially, we started with elements within our direct control, the AdWords account, but as we pushed to find the root cause of the problem, our sleuthing led us to an unconventional conclusion. An often-overlooked skill of a successful paid search...

  2. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    Click on the Create Report button and it will save it in your account. Simply follow these steps to add custom reports to your own GA account: Thanks to Google Analytics, we have all the data necessary to formulate a successful campaign and measure...

  3. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    In the left navigation under Acquisition > AdWords > Matched Search Queries, you will find a list of actual search queries that triggered impressions of your AdWords ads. Integrating Google AdWords and Google Analytics makes for a data rich...

  4. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    In a demo of the tool, Kim showed an instance where 54 percent of the advertiser’s spend was on the mobile device, yet the campaign did not have call extensions, mobile-optimized ads or any other mobile feature that is available to advertisers in...

  5. 5 Critical Factors for Optimized Mobile PPC Targeting

    Based on recent account audits, I think many campaign managers neglect the ability to choose "Mobile Preferred Ads. This option is basically a "suggestion" that certain ads are preferred for mobile devices, but you should utilize every element of...

  6. PPC Management Operations: The Ultimate Guide

    When your PPC operations are set up well, account management should run like a finely tuned machine. Many of the following are interchangeable (quarterly or semi-annual), and depending on the account, you could do them on a monthly basis.