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  1. PPC Bid Management 101

    As with most of Google's tools, it's free if you are using AdWords. Many times the cost, implementation and complexity of the campaign is too high to justify, given the results. Basically you need to account for the time and cost associated with...

  2. SearchDay | Do Teens Tweet?

    Rosetta Stone now runs 3 concurrent Google Ads which takes you to 3 different websites: rosettastone.com, youtube.com/rosettastone, and facebook.com/rosettastone I thought it was a violation of AdWords guidelines for one company to .

  3. Setting up PPC Campaigns 101, Part 2

    Upload your campaign back into Google AdWords so you can create more ads for each group you just created. Google recently provided a free offline tool, AdWords Editor, that allows you to download your campaign, make all the changes you want, then...

  4. Search Ad Quality Score 101, Part 2

    Try using the Google AdWords Editor to help with this process. As you've probably figured out, this helps bridge the ad campaign to your site. SEO helps to make sure there is continuity between your ad campaign and your site, not to mention SEO has...

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  5. It's “Horses for Courses” at SES London 2009

    Ads in a Quality Score World: More and more, ranking well in paid search listings is less about how much you pay and more about the "quality" of your ad campaign. As SES Chicago 2008, I interviewed Andrew about the updates he made to his book...