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  1. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    The new tools, Bulk Uploads and AdWords Editor, are designed to campaign management and bidding optimization to improve campaign performance for Google Shopping advertisers. Bulk Uploads in AdWords are designed to allow Google advertisers to make...

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Google AdWords and Bing Ads launch beta products frequently. You can link your YouTube account directly to your AdWords account and run video ads. You can diversify your campaign by utilizing new ad formats such as image ads via the GDN or App Ads.

  3. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    To create a Google Shopping Campaign in AdWords, select your chosen campaign and click + Campaign in the Campaigns tab. Google creates ads for search using information about your products communicated through the Google Merchant Center or AdWords...