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  1. Killer PPC Ads: The Fundamentals

    Since searchers are seeing your ad at the exact moment they express interest (by keyword search), urgency is a powerful concept to utilize with the CTA. Messaging should be consistent with your campaign goals, for example, branding or sales focus.

  2. PPC Keyword Sets: Words to the Wise

    Your objective is to anticipate every possible way that a prospective customer/client will express a search that will likely result in a conversion once they reach your site. Back to today's topic: assembling a comprehensive keyword list is one of...

  3. SearchDay: What's on your Mind?

    Google says, "You're about to embark on a chat experience in which you can communicate and express yourself using avatars in . AdWords Keyword Tool Now Shows Numerical Data Posted by Nathania Johnson Jul 9, 2008 If you hear loud shouts of...