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  1. 26 Free Must-Have Tools for PPC Success

    While it's certainly possible to manage PPC using only the AdWords and Bing Ads online interfaces, doing so will be less than optimal. While Bing Ads Editor isn't as robust as AdWords Editor, it's still a must-have PPC tool for those using Bing Ads.

  2. 21 Ways to Scale Content Promotion for Maximum Exposure

    Buy Attention on Google AdWords Buy some traffic for your assets on AdWords or use remarketing to re-engage with anyone who’s already visited your site. So implement a guest posting campaign when you publish your content asset, working in a link...

  3. SES San Francisco 2013 Revamped: 5 New Tracks, Discussion Panels & VIP Keynote

    These include items like PPC (AdWords/Bing Ads), social media advertising, remarketing, and retargeting. This track is a real win-win versus just focusing on SEO, PPC only, social media independently as in today's world of digital, they must work...

  4. Win Earned, Owned and Even ‘Paid’ Links With Content

    We now use AdWords and increasingly Facebook ads to push content in front of targeted audiences that we identified right at the very beginning of the planning process. Breaking the actual link earning process down is a really useful way of...

  5. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    To help you organize the metrics that matter most to your campaign, AdWords for video has introducing the Column Sets feature which groups relevant metrics by marketing objective. That may explain why YouTube Product Manager David Tattersall posted...